Dahua Jardin De Longchamp: A Childhood Dream Realized

Cima Design's Innovative Approach to Creating a Fairy-Tale Sales Center

The Dahua Jardin De Longchamp, designed by Cima Design, is a sales center unlike any other. Inspired by the whimsical world of children's fairy tales, the designers have created an immersive experience that captivates both adults and children alike. The space is filled with installations that are both playful and sophisticated, reflecting the designers' ability to balance form and function in a unique and engaging way.

The design's unique properties are what set it apart from other sales centers. The use of LED screens and playful installations, such as a giraffe popping its head out, add a touch of whimsy to the space. The resting area is filled with cute artworks that echo the colorful life in a fairy tale, while the kids' activity area combines cartoon and modern elements in a fresh and innovative way.

The realization of the design was achieved through the perfect match of Klein blue and white colors, creating a harmonious visual effect. The striking Klein blue becomes the visual focus of the entire space, while the white shade injects a sense of purity. The design theme of childhood dreams shapes a fantastic dreamland that brings everyone back to their childhood, with sculptures and installations related to the theme integrated into the space.

The design was created by a team of talented designers, including Chief Designer Yang Ting and the teams at MOD and CIMA. The project started in April 2020 and was completed in August 2020, located in Shanghai, China. The design process involved overcoming several challenges, including the integration of unconstrained aesthetic taste and infinite imagination from fairy tales into the design, and the use of arc shapes to create a safe and visually appealing space for children.

The Dahua Jardin De Longchamp has been recognized for its innovative design, winning the Silver A' Interior Space, Retail and Exhibition Design Award in 2022. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and the Dahua Jardin De Longchamp is a deserving recipient. With its unique blend of art, architecture, and fairy-tale magic, it is a design that truly captures the essence of childhood dreams.